Amid mounting criticism, YouTube giant MrBeast is taking decisive action by launching an investigation into allegations against former collaborator Ava Kris Tyson. A leaked email confirms the hiring of a law firm to review the company’s culture and implement new leadership roles and training.
While MrBeast has initiated these steps to address the backlash, the long-term impact on his brand remains to be seen.
Highlights
- MrBeast is addressing criticism by investigating allegations against former collaborator Ava Kris Tyson and making internal company changes.
- The leaked email confirms the hiring of a law firm to investigate and review company culture, as well as implementing new leadership roles and training.
- Despite promising steps taken by MrBeast, including listening sessions and policy reviews, the impact of ongoing criticism remains uncertain.
A recently leaked email has revealed that YouTube sensation MrBeast is pledging a comprehensive investigation into the controversy surrounding Ava Kris Tyson, a former collaborator. The email also outlines potential changes to his widely recognized YouTube company, as MrBeast seeks to address the backlash and concerns that have emerged in recent weeks.
MrBeast, currently the world”s most subscribed YouTuber with a massive following of over 309 million, has experienced rapid growth in recent months. When he reached the 300 million subscriber milestone, YouTube CEO Neal Mohan even joked that his congratulatory post would need updating to reflect a number closer to 400 million by the time it went live. However, MrBeast has recently faced public criticism due to a scandal involving his frequent co-host, Ava Kris Tyson. Ava has been accused of grooming and engaging in an inappropriate relationship with a minor, stemming from Discord messages where she exchanged jokes with a 13-year-old fan.
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Recently, an email from MrBeast”s company began circulating on social media, and its authenticity has since been confirmed by The Associated Press. The email addresses the ongoing controversy involving Ava Kris Tyson and outlines the measures being taken to manage the situation. It reveals that Quinn Emanuel, a prominent law firm, has been hired to investigate the allegations against Ava and conduct a comprehensive review of the company”s internal culture. It details several immediate changes, including the hiring of new leadership roles such as a Chief Human Resources Officer and Chief Financial Officer, as well as the implementation of mandatory training on safety, harassment, diversity, and workplace conduct for all employees.
MrBeast”s Email Leaked Online
The email also mentions plans for listening sessions led by the new President and COO, Jeff Housenbold, to gather employee feedback, and the introduction of an anonymous reporting system. An independent firm will review company policies and practices, with changes to be made based on the investigation’s findings. While these steps from YouTube star MrBeast appear promising, it remains to be seen whether they will effectively address the ongoing criticism.Close
The criticism surrounding MrBeast appears to be having an impact, as evidenced by the quiet launch of his new toy line, MrBeast Lab – Swarms. The lack of a substantial marketing campaign has led some to speculate that this low-key approach is related to the ongoing backlash involving Ava. Additionally, MrBeast’s recent YouTube video, while generating millions of views within 24 hours, has faced some controversy. There were claims that the comment section was censored, prompting users to post comments without spaces to circumvent this.
